What is D2C?

✩ Direct 2 Connect (D2C) is Cal Poly Pomona’s student-run marketing agency, dedicated to empowering students by providing hands-on experience in digital marketing, branding, and content creation. The agency’s mission is to connect brands and the campus community through innovative marketing strategies while fostering a creative and collaborative learning environment for its members.​

​

Social Media Specialist

✩ As the Social Media Specialist for D2C, my primary focus is managing and expanding our TikTok presence to enhance the agency’s digital footprint. My key responsibilities include:

• Content Creation & Strategy: Managing and growing the agency’s TikTok account by developing engaging, trend-driven content that resonates with our audience. I work closely with the content team to devise strategies tailored to TikTok’s unique style and audience preferences.

• Community Building: Engaging with followers, responding to comments, and creating a sense of community around our TikTok presence to build stronger connections with the campus community. 

• Performance Tracking: Monitoring TikTok performance metrics to assess campaign effectiveness, optimize content, and improve engagement.

• Trend Awareness: Staying up to date with the latest TikTok trends and algorithm changes to ensure our content remains fresh, relevant, and competitive in the ever-evolving social media landscape.